Week 5 pt3

Target audience and more

While looking through my blog posts I realized that I had not talked about our target audience, and the age range and gender that we are trying to attract. This is extremely important because every decision that we make regarding our film opening is made thinking of what would attract our target audience and what the would like to see, but fear no more, I have the blog post just for that.

Age range

Our age range is between the ages from thirteen to twenty five due to some explicit language and implications of drinking that will be included within our film. At age thirteen, teens start become more aware of their surroundings and can handle more serious things like death, and cussing. We stopped at the age of twenty five because in drama films, audiences from the age thirty and up tend to lean to other different types of genres. We feel that it is appropriate to keep our age range in between these two ages as at this age most of our audience is still attached to the their parents as they are starting to grow up and experience the world by themselves.

Gender

Our genre tends to attract a female audience rather than male which is perfect for use as we are depicting the relationship between a father and a daughter and males can not really relate to that, other than of course if they themselves have a daughter. Also females do tend to watch a lot of drama films more than males. Through research we found that over 89% of females watch drama more than any other genre, while over 90% of males watch action films more than any other genre.

Target audience

While choosing our target audience we had to consider what we were going to include in our film and really pick our battles with some of the more graphic and mature content. We knew that we were going to included minor explicit language, implications of heavy drinking, death, and aggression, but we also knew that we had to keep these more low key and not go crazy with them. Which is why we decided to make our film PG13. We really wanted to expose our younger audience to the reality of what some families go through in their everyday life.